I was reading this article on Toast: Tech’s Forgotten Brands . Reading this article reminded me of few brands that I used in my engineering years. I can not forget that I created my first email id on lycos. We used Lycos, Altavista search engines every day and how no one even remembers today.
Would the same thing happened to Microsoft. Microsoft has been the very successful in last 30 odd years. It is still getting its bread and butter from desktop operating system. It has not come out with any successful new product in last 10 years (Vista is just a replacement for XP – and is it successful!!). Other companies have started eating MS lunch. Google, adobe, Firefox are eating MS’s lunch and MS have not come out with any credible answer. I do not see any growth engines going forward.
So, my question is: Will MS be a stronger brand after 25 years or it will also go the way “Lycos” and “Altavista” have gone?
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Tags: forgotten brands, growth engine, MS
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